All of us are building a brand at any given point regardless of if we’re intentional about it or not. Whether you’re trying to convince your kids to do their chores, get that lady to go on a date with you, secure a promotion with your boss, or solicit clients to do business with you, your credibility and influence spell the difference between success and failure.

Today I am joined by a man uniquely qualified to discuss this topic as he’s been a major player in Monster’s branding and marketing and eventually working closely with the UFC to sponsor fighters. His name is Hans Molenkamp and in this conversation, we talk about what it means to be influential, how to develop powerful relationships, the power of exploring many different areas of interest, and, ultimately, how to become a brand builder.


“As long as you can produce results and be a viable partner in creating business, people will want to work with you.” Tweet That