Hans Molenkamp is a 20+ year professional brand builder, and serves as the CEO of Crimson Creative Labs, Triumph United and Crimson Tactical.

Hans is considered one of the leading global minds on brand development and network connection, aligning brands with top tiered athletes, personalities and events . Hans has  acutely recognized trends and patterns early to help others understand how these shifts impact markets and consumer behavior.

Hans’ primary goal is to develop and work with talent early and work with them to build their personal brands while aligning them with brands and organizations that can elevate their profile.

Some of the notable athletes and personalities Hans has worked with include: Conor McGregor, Ken Block, Rampage Jackson, Kimbo Slice, Danny Way, Daniel Cormier, Jon Jones, Leticia Bufoni, Action Bronson, Dave Bautista, Jessica-Rose Clark, Jocko Willink and more.

Hans  is an entrepreneur at heart — he builds businesses, yet his original ambition was to have a career in Law. While attending SDSU, Hans got the opportunity of a lifetime to work for Danny Way and Tommy Caudill and their Skateboard brands XYZ clothing and Platinum skateboards. During the tenure at XYZ, Hans learned the intimate details of athlete contract negotiation, putting on events, designing apparel and overall business management. After. XYZ, Hans worked briefly for the legendary DC Shoes under the guidance of Ken Block. Shortly after DC, Hans was asked to document / write & photograph  the “Osiris Shoes Aftermath” tour for Transworld Skateboarding magazine. Spending months on the road on mega skate demonstration & autograph tour. While on tour, Hans helped guide the company through a series of logistical catastrophes and also utilized his relationships with the store retailers to assist with the autograph signings and skate demos. Upon return, Hans was offered the Marketing Director position of Osiris Shoes, at the time the largest and most lucrative skateboard shoe brand. For 18 years Hans stayed loyal to Osiris and served as Chief Marketing Officer, negotiating athlete and event contracts, designing footwear and apparel. Implementing the first social media strategies while managing print and TV advertising. Osiris sold globally to 62 countries and was one of the first ever skate shoe companies to crossover to mainstream. Hans credits his tenure at Osiris and the business that were built at Osiris as the pinnacle of his business education.


During the time at Osiris Hans creating numerous brands for the company and himself. Two of the brands Throwdown est. 2004 and Triumph United est 2007 ventured into a highly controversial new sport, “combat”. Hans went all In with combat sport from a personal training, competing and living aspect to developing brands and helping emerging companies like the UFC, Pride and Strikeforce. Hans photographed many UFC and Pride FC events from the early 2000’s to 2009, personally fabricated the Strikeforce cage for Scott Coker and developed innovative systems that changed the production of the events. Hans developed the first direct to canvas prints printing logos first on square panels and sewing them onto the canvas to separating the canvas into 3 pieces and printing directly on the canvas and stitching them all together. Hans used 4 color process printing for the bumper pads, and originally would screen print fighters logos on shorts then experimented with heat transfers.


Hans’ current marketing firm, Crimson Creative Labs developed the combat and athletics program for Monster Energy in 2010 and launched the sports marketing program at cbdMD in 2018. Hans has worked with Microtech Knives since 2017 and launched Crimson Tactical retail in 2020.


Read more about Hans’ brand stories and strategies in the “Brand” section of this site.


Never quit, Hold the line and keep marching forward. - Hans Molenkamp